A creative pitch that blended storytelling, user generated content, branded editorial and digital shopping.

Club 21 is an Asia-based international licensee for some of the largest and most prestigious fashion and apparel brands in the world. The design of their first-ever eCommerce site, which was rolled out to multiple regions throughout Southeast Asia, was part of a larger strategy to build the Club21 brand into a bigger presence in some of the globes wealthiest regions.

Developed around the central idea of "You Are What You Share" - Thr!veOn is part social game, part Facebook app, and part brand platform.

The Social Game:
The idea behind Thr!veOn is to reward people for what they're already doing - sharing their lives on Facebook - while giving them a fun and engaging platform on which to do it.

The App:
Thr!veOn collects all of your Facebook activity and organizes it into clusters. From there, users are treated to a rich interactive visualization of their online selves, where they can categorize their content, earn medals, reveal promotions, check their progress against their friends via the leaderboard, and explore a virtual timeline of their Facebook content .

The Brand Platform:
As users engage with the Thr!veOn experience, they are also engaged with the Samsung Mobile brand.Thr!veOn enables Samsung Mobile to roll out new features, promotions, and products at any time. These aspects are integrated directly into the game in a non-intrusive way, making it an ideal arena for testing out consumer responses.

A huge part of Samsung's 3D LED TV launch was their global content partnership with Dreamworks. By partnering with Dreamworks globally, Samsung was able to offer a complete 3D home entertainment experience far earlier than any of its rivals could.

This particular part of the global 3D LED TV launch campaign focused on merging Dreamworks characters and content with Samsung's technology and hardware, and presenting everything in an easy to understand way to consumers - particularly early adopters. The use of Papervision 3D brought the largely still content to life in a fun and compelling way, reinforced the 3D aspect of the product, and even mimics the parallax effect of true inter-ocular 3D.

By far, the most challenging thing about this campaign and microsite was the regional aspect of the design: the entire site was translated and rolled out regionally in over 30 countries, so everything from the visual design to the back-end content management had to scale easily. No easy feat, but we got it done.

A collection of various branding and collateral assets I worked on as the Sr. Art Director and Studio Director of Emerge Partners, a digital creative agency.

3D Pros was a massive, multichannel campaign designed with one goal in mind - educate the public about the coming wave of 3D content through the lens of Samsung's hand-selected 3D Pros. The 3D Pros were some of the top names in movies, gaming, sports, and animation, and their authority and deep knowledge were the main drivers of this campaign and all of the content created around it. Our "host" was the amazingly talented Henry Dittman.

All in all, we shot and edited 38 videos of five different pros across the entire country from New York to California and back. The videos were housed on a 3D Pros YouTube channel, and were embedded into the microsite that formed the "hub" of the campaign. The microsite also included a drag and drop Google Map where users could "pin" places (like bars, stores, or other venues) where they'd seen a Samsung 3D TV. Each pro had their own Twitter handle and Facebook presence, and we crafted a 6 month long social media calendar to build anticipation and excitement leading up to CES in January 2011.

Various screens from a design prototype of a video-driven interactive board finder for Burton Snowboards.

Designs for Colin Ayres portfolio site, circa 2005.

Select screens from the 2009-2010 redesign of the global Samsung.com brand platform.

Pitch screens for an Aflac/Nascar co-campaign centered around the idea of a first person exploratory/gamified experience of Carl Edwards' Garage.